How Your Inner Wealth Can Catapult Your Small Business and Save Your Marriage

When I was rowing in the Australian Championships I trained 6 days a week. I ate right, slept right, trained right and did everything right. Except… what I didn’t know I was doing wrong.

I had a flaw in my rowing style. Measured in thousandths of a second, I held my ore to stiff at the finish of the stroke and so, I was actually slowing the boat down at the end of every stroke.

I won many races. So, lets not think I was getting negative feedback or even ignoring coaching feedback. No, nobody saw this fault, and nothing pointed me to it. That is, until the final of the race I’d trained for over six years, day and night, put my whole heart and soul into, and blew it.

Now, lets not talk about personal coaching, goal setting, motivation, technology, technique, commitment, ambition. I had all that. What we need to talk about is mistakes we don’t see ourselves making.

So, lets split the short term, day to day, make or break life strategies out and away from sustainable ones.

Here’s what you might like to think about.

What makes your partner happy today, will most likely cause your relationship to fail in the final race.

What makes your business most profitable today will definitely cause it to fail in the long term.

What makes you happy today will absolutely stuff up your health in the future.

What makes the world better today, will be the opposite in 20 years time.

So, that’s just a few.

If there’s a tiny glitch in your “ROWING” style, a small misinterpretation of what makes for sustainable lifestyles and long term relationships you wont know it until the proverbial hits the fan. And guess what? The final of the Australian rowing championships and after 6 years of training is not the time to find out you’ve been perfecting an error.

Inner Wealth measures the sustainability of your day to day process.

There’s no reason on earth why the process of management you do on a daily basis should not add up to sustained results, long term satisfaction and long term health. But it’s not as easy as it looks.

60% of all marriages end in divorce. Not one of them thought that their daily practices had a glitch and 99% of those still don’t get it after the divorce.

90% of all business failures happen because the owners thought short term, and blew it.

Better to be safe than sorry.

Innerwealth – A better way to sustainable Self-Leadership

Many small business owners are astounded to find out that they can indeed profit from giving proceeds, or donating products to charity and intern market there small business.

There are three reasons that giving to charity leads to an increase in profits and the businesses market share: first, giving to charity allows the business to claim valuable tax receipts for their donations. Second, giving to charity builds the reputation of the business, and third, because of this increase in reputation within the community, consumers are attracted to your business.

Giving to charity gives the local small business an opportunity to become a sponsor to an event, or charity. This means one thing – free exposure! With a charitable donation, many organizations offer this exposure to the business. What does this mean for the business? Members of the community will recognize the name, and associate the business with charitable endeavours – and the business name could be featured at large events!

There are five ways that a small business can market to reach a large audience. These ways are: with a website, on the radio, in the newspaper, placing online advertisements and special offers via opt-in email lists.

Reaching a large audience with a small budget can be time consuming, but it is possible. One of the most important developments for any small business is a website. The website should include services or products offered, contact information for the business as well as an option for the reader to join an opt-in list to receive updates, news and special offers. A website can be created for as little as two-hundred dollars by a local professional and hosted for as little as $ 7.00 per month. Many customers look to the internet as a source of information, and therefore every small business should take advantage of this valuable marketing tool.

Marketing on the radio allows small business to reach a maximum amount of customers in the local area. Radio ads can intrigue the customer to visit the store or business. It is important to offer some sort of incentive, or reason for the customer to visit – this could be a valuable promotion, sale or clearance.

Online advertisements can be placed for free on many websites. Using online classified websites, these advertisements can create a buzz for the business. Websites that allow online ads are local to the user, and often have sections created for services offered, or items for sale.

Regardless of how technologically savvy we are becoming as a community, newspaper advertisements are still successful. Advertising in the newspaper allows the small business to be marketed to the local customer. It is very important to reach these customers, as they are the primary source of income for the business.

Using the website as a valuable tool to create an email list for customers allows the business to contact these members directly with offers that entice them to visit the local business. These customers can be enticed with incentive such as, coupons, special savings offers or clearance sales.

All of these tips are crucial in marketing a small business, and – giving to charity is considered a way to market the small business. Just think about the amount of people that take place in charity events, whether low profile, or high profile – you are still reaching the target audience.