Many computers services firm owners are great at talking to prospects … until it’s time to actually sell something, and then they crumple at any sign of doubt from potential small business clients.
Even if you have a great business model and have a strong handle on which type of business owner will be perfectly suited for your computer solutions, you’re not going to get anywhere if you can’t actually close the deal. And no matter how well you’ve set up your business, you’re going to get some questions from your potential clients during the sales process. Not all prospects will be immediately sold on the value of your computer services.
In order to be ready to tackle resistance from your prospective clients and make sales, you have to understand the nature of these barriers to sales.
What exactly is a sales objection?
Basically, a sales objection is any idea in the mind of a potential, future customer that is a barrier to closing the sale and getting your prospect to pay you for services.
A sales objection can be …
Rational or irrational,
Totally reasonable or totally ridiculous or
A combination of all of the above.
But if you want a prospect to become a paying customer – and hopefully a long-term, steady client that will bring you the revenue you need to stay in business – you have to overcome at least most if not all sales objections.
How can you flip the tables in your favor? There are a few strategies that can help significantly as you build your computers services company:
Always pause and jot down notes, so you can keep track of each objection raised.
Repeat and rephrase the objections you hear so you can make sure you understand each of them correctly.
Get past the B.S. and uncover hidden agendas by continuing to ask open-ended questions that cannot be answered with a simple “Yes” or “No.”
The most important thing to remember as you are trying to close sales with small business prospects is that you must be focusing on selling the most compelling solution to their computer-related problems. However, you have to keep in mind that until you can gain the trust of each prospect, your opinion and what you say you can do will not mean anything. You have to focus on building relationships … and let these relationships evolve naturally as time progresses by following a consistent sales process if you want to break down the barriers to selling your long-term computers services.
In this short article, we talked about some critical tips that can help you get past objections your prospective clients might have to your technology solutions. Find out more about how to profitably provide computers services to steady, high-paying clients now at http://www.ComputersServicesTips.com
If you’re reading this you are either getting ready to write a sales letter or you’ve already written a sales letter and you didn’t like the results. The one thing that will make or break a sales letter is the language you use. You have to convince people that your offer is the best thing since sliced bread. That is not all that hard to do if you know the right words to use. The rest of this article will give you some suggestions of effective words to use on your sales page to get the results you are looking for. You will also see a brief explanation of why these words work so well.
Amazing – People are always looking for something new and different. This word gives the impression that what you are offering people is special.
Approved – This gives your offer an air of authority.
Immediately – People are quite impatient these days. When they
Discount – Let’s face it. Money is tight for most people these days. This word speaks to your prospect’s desire to get the most bang out of their buck.
The important thing is to combine these words to make a strong statement. Here’s an example: You can get this amazing discount immediately if you just click the button below. Notice how that made you feel. I bet you’re ready to buy something right now! Don’t worry I am not trying to sell you anything. I just wanted you to see how well those words worked together.
Small business need sales to survive. Period. You have to learn how to weave words into a tapestry that compels people to take out their wallets and buy what you are selling. These are just a few of the words that can help you create an awesome sales piece. Now what are you waiting for? Get busy creating an outstanding sales page now!
And you can get a free ecourse on traffic generation. Just go to http://www.learnsmallbusiness.com and click on the words get free ecourse now.